‘Twice Shy’ H&M Retracts Lego-Themed Socks With ‘Allah’

Having just survived an international controversy involving accusations of racism, the Swedish retailer H&M is now at pains to prevent another one from erupting.

The clothing giant has recalled a children’s stockings model with Lego motifs, after a customer complained that the pattern may be read as “Allah” in Arabic, possibly insulting Muslims, the Swedish economic daily Dagens Industri reported.

The seemingly innocent socks show a Lego figure drilling in the ground. Turned upside down, however, the residue around the jackhammer could be “read” as “Allah,” a customer pointed out in a Facebook video.

Following the criticism, H&M chose to withdraw the controversial model not to denigrate Muslims’ feelings.

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