Thailand Names ‘Hua-Hin’ as its ‘LUXURY MICE’ Destination to the World

Bangkok/ Thailand – Successfully positioning the Thai MICE industry on the world stage, the Thailand Convention and Exhibition Bureau, (TCEB), today announced “Hua Hin” as one of the five carefully selected luxurious destinations, in its latest MICE marketing initiative, especially designed for untapped niche markets. This is in parallel with the bureau’s ‘Connection Plus 2011’ programme. Boasting sparkling beaches and an energetic vision, Hua Hin truly embodies its status as one of the country’s favorite beachside destinations by royalty and members of the Thai elite, as well as offering first class infrastructure and accommodation. TCEB is confident the new ‘Luxury MICE’ campaign will help add 15-20 per cent growth to the overall MICE industry in Thailand, or an equivalent of 129 million USD in 2011.

Hua Hin, among other selected cities including Bangkok, Chiang Mai, Phuket and Samui, promises to provide a truly captivating experience, high standards and unspoiled natural landscapes. Known today for its quiet beaches, quaint towns and charming heritage, Hua Hin’s infrastructure and accommodation is some of the best in Thailand. Hua Hin boasts more than 11,000 hotel rooms, with venues for business events that can accommodate up to 5,000 guests. The town is conveniently located just two and an half hours drive from Bangkok. Hua Hin also boasts an airport, which is served by a growing domestic network.